It is bittersweet news that we remind our users that PostRank will be sunset on May 1, 2012.
The sweet part is that Google Analytics now allows you to conduct much of the same measurement and analytics that you’ve enjoyed through PostRank. We invite you to access the new Social reports within Google Analytics. If you don’t already have a Google Analytics account it’s free and easy to sign up. Learn more about the new Social reports in our blog post.
As of May 1st, PostRank.com, PostRank Analytics, Top Posts widgets, and Google Reader plugin, will be taken offline.
Regards,
The PostRank team
Since last June when PostRank joined the Google family, our combined teams have been hard at work integrating Social reporting within Google Analytics.
The new Google Analytics Social reports will help you identify the full value of socially referred traffic and see how the social channel contributes to your goals, conversions, and ecommerce transactions. Additionally, the new reports will also help you measure your visitors on-site engagement, where they came from, and even help you identify off-site conversations about your content.
What PostRank users need to know:
- A new set of Social reports being released in Google Analytics which will provide useful data to show the value of social for your business or website in an innovative way.
- Google Analytics is used by larger number of websites globally. If you already have a Google Analytics account these new social reports will be automatically be available to you.
If you’re not a Google Analytics user, we invite you to sign up now to get access to the new Social reports (which are available to all Google Analytics users). Learn more about the new Social reports in our blog post.
Important: Note that PostRank Analytics and PostRank.com “feed management” app will be sunset on May 1, 2012, so make sure you’re an active Google Analytics user now to ensure uninterrupted social insights.
Thanks,
The PostRank / Google Analytics Team
- The Top Posts widget and WordPress plugin installs will continue to work until April 1st. At that time the Top Posts widgets and the PostRank APIs will be disabled. Please remove the Top Posts widget javascript code from your site before April 1st, and note that after this time the widget will not display any data.
- Similarly, the Google Reader extension will continue to operate until April 1st. If you are a current user, you can safely remove the browser extension any time before April 1st.
For full details please refer to our earlier post.
Since PostRank joined the Google family, our combined teams have been hard at work on some exciting new projects. As our focus shifts to making these available to you, it’s time for us to retire others.
To make sure this is a smooth transition and to ensure that your site is not affected, we’re sharing the timelines below for the closing of the Top Posts widget and the Google Reader extension (for all browsers).
- The Top Posts widget and WordPress plugin installs will continue to work as usual until April 1st. At that time the Top Posts widgets and the PostRank APIs will be disabled. Please remove the Top Posts widget javascript code from your site before April 1st, and note that after this time the widget will not display any data.
- Similarly, the Google Reader extension will continue to operate until April 1st. If you are a current user, you can safely remove the browser extension any time before April 1st.
Finally, as of today you will no longer be able to install new Top Posts widgets or Google Reader extensions. This is for new installations only. As mentioned, existing installations will work until April 1st.
We hope you found these services valuable. If you have any questions about the retirement of these services please direct them to support@postrank.com.
From the seed of an idea in late 2006, to the launch of PostRank in mid 2007, and an incredible four years of continuous learning, iteration, and developing and launching new products—what an amazing experience it has been. And yet, the best is still yet to come. Today, we are excited to announce that PostRank has been acquired by Google!
We know that making sense of social engagement data is important for online businesses, which is why we have worked hard to monitor where and when content generates meaningful interactions across the web. Indeed, conversations online are an important signal for advertisers, publishers, developers and consumers—but today’s tools only skim the surface of what we think is possible.
We are extremely excited to join Google. We believe there is simply no better company on the web today that both understands the value of the engagement data we have been focusing on, and has the platform and reach to bring its benefits to the untold millions of daily, active Internet users. Stay tuned, we’ll be sure to share details on our progress in the coming months!
Of course, we wouldn’t be where we are today if it wasn’t for all the help, feedback, and support we’ve received from our community over the past four years—thank you all, you know who you are, and we truly couldn’t have done it without you!
Ilya & Carol
P.S. Our team will be moving to Google’s Mountain View offices in California. So, if you are nearby, come say hi; we are friendly Canucks! 
Please send all press inquiries to press@google.com.
