So while it might look like all we do is push a MINI out of the ditch and up the hills surrounding the AideRSS HQ, we’ve actually been busy working on the design and development of some exciting new features.

Today we’re announcing the availability of the AideRSS PostRank RSS Extension. “So big deal!” you say. Well actually yeah it is. This means your reader can now expose this element and as a result you can sort your feeds by PostRank similar to how our “MyFeeds” reader works today. Now you can “Read What Matters”, not read what was just published.

Obviously, we’d love to see broad support in RSS Readers, so if you’re interested in adding PostRank to your app, drop us a line or fire away with any questions.

Additionally, because we’ve exposed the PostRank as a data element we’ve unlocked the potential for some interesting mash-ups. Munge your feeds through Yahoo Pipes, Microsoft Popfly or the mash-up platform of your choice. Create a news alert service from your best feeds or with some geo-coding, plot your Top Posts on a map. Ok, the last one was a stretch but it would still be fun. Let us know what you come up with.

Now a brief delve into the technical. First you’ll notice that the AideRSS feeds now include a new namespace:

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:aiderss="http://aiderss.com/xsd/2007-11-30/aiderss" .... /> 

Next, within each RSS Item you’ll see the PostRank element.

<item>

      <title>StartupCamp Toronto - More Details</title>
      <link>http://www.startupnorth.ca/2007/...</link>
      <comments>http://www.startupnorth.ca...</comments>
      <wfw:commentRss>http://www.startupnor...</wfw:commentRss>
      <pubDate>Mon, 26 Nov 2007 20:42:13 GMT</pubDate>
      <guid>http://www.startupnorth.ca/2007/11/26/st.../</guid>

      <aiderss:postrank>10.0</aiderss:postrank>
      <description>We are VERY excited to announce the line
      up for StartupCamp Toronto. But first, a big thank you
      to our sponsors. And not just because we couldn't have
      put together this event without them. Sponsors These
      folks are in the business of making startups successful,
      without them a startup' s chances drop significantly and
      then we'd have nothing [...]</description>
</item>

That’s it. I told you it would brief. Please let us know what you think.